Dawn Images

Hamza Ali Abbasi absolutely does not approve of item numbers and he wants us all to know... again.

Also read: Item numbers are a borrowed trend from India: Hamza Ali Abbasi

The actor posted on Facebook about his disdain for item songs on Sunday: "It's heart breaking and disappointing to see some brilliant Pakistani film makers still using ITEM NUMBERS to sell their films," he wrote.

"How can the censor board allow such filth to run in cinemas and how can PEMRA allow this to be run on channels? Pakistani artists finally managed to get enough respect in the society that now young educated boys and girls from good families are coming into this field, please don't spoil this hard earned respect by putting on a flesh show and calling it glamour!!! Item songs degrade women and objectify them....which goes against the essence of Women's Empowerment and Women's Rights, our religion and our norms," read his status.

Hamza's post comes around the release of Sadaf Kanwal's item number teaser of Na Maloom Afraad 2 and could be a reference to her song in the upcoming film - although his status doesn't specifically point fingers at anyone.

People were quick to point out that the actor was part of Jawani Phir Nahi Ani which featured an item song and he was also seen ogling bikini clad women in the film. Hamza received similar criticism when he first voiced his views about item songs.

In 2015, the actor shared a post on Facebook which read, "I am tremendously proud of Zhalay Sarhadi for not taking her clothes off in her performance in the film. Proud of Yasir Jaswal for not going along with the emerging trend of revealing "item numbers" in Pakistan films."

His status was construed as taking a jab at his friend and colleague Ayesha Omar, whose teaser for her Karachi Se Lahore item number 'Tutti Fruiti' also released around the same time as his post.

In an interview with Dawn, the actor had denied that his status had anything to do with the Ayesha's song and that he only meant to praise Zhalay for performing an item number while fully clothed.