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Hold on, did Virat Kohli actually say he's no longer endorsing Pepsi?

Hold on, did Virat Kohli actually say he's no longer endorsing Pepsi?

In an interview, Kohli said that he'll stop endorsing products he doesn't consume himself but he didn't take any names
09 Jun, 2017

Virat Kohli isn't big on soft drinks and he's ending his sponsorship agreement with PepsiCo, several news outlets reported yesterday.

According to Indian Express, Kohli’s deal with the beverage giant will expire on June 30 and if he doesn't renew his contract, Kohli will lose a deal worth multiple crores.

But is Kohli actually doing this?

In a recent interview with LiveMint, Kohli said, "We are actually on the cusp of making some big changes on [the endorsement] front. Things that I’ve endorsed in the past, I won’t take names, but something that I feel that I don’t connect to anymore. If I myself won’t consume such things, I won’t urge others to consume it just because I’m getting money out of it."

He had also said, "When I started my fitness turnaround, it was more of a lifestyle thing initially. But now I think [my fitness philosophy] has become so important to the sport —everyone’s taking it up in such a big way—that for me it’s become a part of my thinking pattern. If something goes away from that, I would not want to be a part of that or be promoting that..."

Kohli endorses three brands from the Indian food and beverage sector — namely, Pepsi, kids' milk drink Boost and nutrition and weight management products company Herbalife. Hints about the possibility of his philosophical rift with Pepsi have been swirling since March, it seems. This has led news outlets to conclude that Kohli and Pepsi are over.

But there has been no official confirmation from Kohli or his spokespersons about this.

But there have been some premature hurrahs on Twitter.

We'll hold our celebrations until Kohli's spokespersons actually announce the split!

Comments

waleed fakhar Jun 09, 2017 04:23pm
He is an honest human being not like our players who do not retire gracefully but are kicked out like so called hard hitter with 19 runs average in 20 years from our pakistani side.
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krishankant Jun 09, 2017 04:29pm
Good initiative, We love you Virat.
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GOGA NALAIK Jun 09, 2017 04:47pm
Pakistan should follow. All these colds drinks are dangerous to our health.
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whoami Jun 09, 2017 05:19pm
Hat's off to you Sir...love you Kohli
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Natey Jun 09, 2017 05:20pm
Was shocked to see beard of kohli have grey hairs in yesterday match.. He's turning depressed by tension like Dhoni got white beard in young age.. Kohli also turning white beard at young age.. This is the interest u get with all that money in cricket n tension
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DIPAK SINGHAM Jun 09, 2017 05:58pm
I least drink these beverages.. Thanks Kohli.
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Indian Jun 09, 2017 06:41pm
well done ..God Bless you Kohli
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WaseemWaseem Jun 09, 2017 06:58pm
This is least level of honesty that we expect from celebrities. Kohli would be only one of the very few such people. Thanks Kolhli being honest with your fans
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Vasif Jun 09, 2017 08:35pm
Pakistan loves you Virat for some time now, as we loved Sachin.... #ViratRespect
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Awaz... Jun 09, 2017 11:00pm
You are very honest human being....Thank you sir. I wish Pakistani players learn from this, they are just after money.
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Husain Jun 10, 2017 12:58am
He is a gem. I admired him when he gifted his bat to Mohamed Aamir. That was a good gesture and now this. Huge respect for him.
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JK Jun 10, 2017 04:36am
Hold on, would he rather Coca Kohli?
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SATT Jun 10, 2017 08:20am
Virat is now a hero in Pakistan.
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