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Government to allow Indian films screening: Marriyum Aurangzeb

Government to allow Indian films screening: Marriyum Aurangzeb

The economic benefits of Indian films' screening for Pakistani cinemas is the reason for the decision, says the Minister
Updated 29 Jan, 2017

The Government has decided to maintain the present policy regarding the import of Indian cinematograph films, Marriyum Aurangzeb, Minister of State for Information & Broadcasting, has said in a statement.

The decision is made in light of the economic advantages of screening Indian films for the Pakistani cinema industry, which in turn supports local filmmaking,

"[From] the close examination of historical and empirical data including the trends of the industry since 1965 till date, it is evident that the inclusion of all foreign content, including Indian film content in local cinemas, have a multiplier impact on the commerce and development of the Pakistani film trade and industry as a whole," read Aurangzeb's statement.

The Pakistani film industry has been revived and strengthened after the resumption of import of Indian films into the country in 2007, she emphasised.

Read more: It's wrong to blame Indian films for the failure of Pakistani films, says Saqib Malik

The screening of Indian movies in Pakistani cinemas was blocked in October last year following escalation of tensions with India over the latter’s unprovoked ceasefire violation along the Line of Control. The ban was imposed by the Film Exhibitors Association of Pakistan.

Marriyum Aurangzeb's statement also revealed that the Prime Minister has constituted a separate Committee to review the challenges faced by the Pakistani film industry. Stakeholders such as leading artists, producers, exhibitors and distributors to share their perspectives with the Committee.

Marriyum Aurangzeb said that the investment plans of the local film industry, especially of the cinema owners and film exhibitors for producing local films, were reviewed, as were policies to promote the soft image of Pakistan via local filmmaking.

Other matters being scrutinised include the standard operating procedures of the Central Board of Film Censors and the sale and purchase of uncensored, pirated foreign film CDs/DVDs.

Aurangezeb also said that the Prime Minister has given approval to introduce polices that would incentivise the local production and broadcast industry in Pakistan. A review of the regional and global best practices and models of the production and broadcast industry is being conducted to replicate them in Pakistan.

For the purpose, the Ministry of Information and Broadcasting has planned a consultative meeting of the stake holders with the production and broadcast industry in February.

Comments

Fawad Jan 29, 2017 12:53pm
Indian film screening should remain banned. It does not support local film Industry. Rather it support Indian industry.
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Huble Jan 29, 2017 01:20pm
So it's all about business! Then what was the point banning the Indian films screening ? Pakistan comes first.
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Dilip Thorat Jan 29, 2017 02:02pm
Both the countries should ban all things related to each other at least for few decades. Although few centuries would be better. Hopefully till then all the issues would be resolved. If not, than ban should coountinue for few more decades or centuries.
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skumar Jan 29, 2017 02:31pm
reinventing the wheel ! this economics is already well known. Bollywood and Kollywood also learnt it this way for growing and Now they make more money together. In show business its money that matters most . Emotions, class, art , culture , success etc.. all are intended and unintended side effects .. !
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Atticus from India Jan 29, 2017 02:52pm
The flip flop makes the establishment look silly.. Need to think things through when you are handling positions of responsibility.
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MJ Khan Jan 29, 2017 02:54pm
@Huble Keep your patriotism to yourself. You are no one to dictate who wants to watch what.
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Logic Jan 29, 2017 03:00pm
Yawn. Almost nobody in Pakistan cares about bollywood now , seriously. I gave up watching the 'C' grade copied material long time back- most are known to be an insult to human intellect anyway. Some corners still trying to promote it due to their own vested interests. And thats about it.
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Dispassionate Jan 29, 2017 04:22pm
@Dilip Thorat . Leave out decades, both the countries can't live a single day without either blaming or liking each other. That is what our history or temperament induce us.
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Ashwin Jan 29, 2017 06:10pm
@Logic Very true.
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Ahmad Jan 29, 2017 07:02pm
@Fawad Get your facts right. Pakistan film industry don't make much movie to support her cinemas and other countries movies don't get much audience. 1000s of people already lost their jobs due to Cinemas closure. You are saying this because you're not one of those poor people.
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Ehsan Jan 29, 2017 07:28pm
Why did it the govt so long to realize that they had to support their own industry, it is the best way to project our soft image.
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Syed Ahmed Jan 29, 2017 07:56pm
@Dilip Thorat bro they need to learn how to live side by sides nothing eles as a great next door In they like our tv drama We love movies
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shahid Jan 29, 2017 08:32pm
@Fawad Fawad the reality is that relese of Indian movies resulted in new modern cinemas. This provided a platform for new breed of young Pakistani film makers to revive the industry. These business dynamics are undisputed.
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shahid Jan 29, 2017 08:33pm
Great news! May peace prevail
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LOHPURUSH Jan 29, 2017 11:57pm
Good Decision. Lets hope Business also decides relationship in other fields. Cotton , agri commodity , Steel , Machinery , Software , Power , Cement are other trades which would improve public- public contacts.
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Rahat shah Jan 30, 2017 08:34am
OK if you want to allow Indian films do allow but impose taxes on them so that the GOVT. Gets its share and on the other hand reduce or withdraw taxes on screening Pakistani films to encourage people to watch Pakistani contents on a cheaper rates
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Adivishnu Ramana Jan 30, 2017 09:00am
@Ahmad You are absolutely correct. When we are not getting effected, we will talk big. Same is the situation everywhere, including India.
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DHanus Jan 30, 2017 09:11am
Lol!!!
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Global Peace Jan 30, 2017 12:14pm
Let the BAN continue & the Chinese films should be imported so that Pakistani can lean more about china & its language which will help them in future. Also they should introduce Chinese language in school than English. Sooner or later all Pakistanis need to learn Chinese so better start from Now .
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