Year after year, we've heard a similar complaint — award shows don't bring anything new to the prime-time TV slot. Will this change with the newest award show in town?
We're getting closer to the day of Pakistan's only other style awards, the first ever QMobile Hum Style Awards — and the nominations are in.
Categories include Best Model, Best Hair & Makeup Artist, Best Fashion Photographer, Best Designer - Demi-Couture, Best Designer - Bridal, Best Designer - Lawn, Best Designer - Fashion Jewellery, Best Designer - Menswear, Retail Brand of the Year - Apparel, Best Fashion Publication and a QMobile Rising Star.
Most Stylish Awards will also be awarded to film and TV actors, singers, TV hosts and sport personalities.
The stage is set for a celebration of "trendsetters in fashion and entertainment", but the most pressing question on our minds is 'Will Hum TV remain objective?' The tendency of TV channel-sponsored award shows to honour their own productions has reduced them to mere television entertainment with no real credibility, and the hope is that Hum TV will not follow suit in favouring the stars with whom they have the closest association.
Another question that begs asking is the exact criteria of the style awards. Are they being doled out to celebs that dress the best on-screen (in which case the credit really goes to the film's stylist, costume designers, director and other people with creative input) or off-screen, where the celebrities' own preferences are likely to come into play.
Either way, one is confused by the presence of Hamza Ali Abbasi in the style nominations. The actor has been vocal in his rejection of style statements, but is in the running for his second style award this year, the first having been awarded to him at the Lux Style Awards in July.
Other nominees that surprised include Feroze Khan who hardly ever makes an impression and Urwa Hocane, who is often singled out as the worst dressed at red carpets and isn’t ‘Most Stylish’ by a long shot.
Television hosts are, again, hardly stylish, especially those that go about gifting rickshaws and motorcycles to their audience. Fahad Mustafa, for instance, usually evades designer-wear, opting to boost a brand called ‘Cherry’ – and when he goes on promotional rounds for his movie, he makes blunders like wearing over-ripped jeans. Sana Bucha, Huma Amir Shah and HSY, though, certainly have style.
Noticeably missing from the nominations is one Fawad Khan, but the omission has probably got to do more with the fact that he hasn't featured prominently in a Pakistani production — TV or film — in the past year.
Many big names were snubbed in the fashion categories. For instance, Elan and Faraz Manan were ignored in the Demi-couture category (more on that later), Sana Safinaz and HSY are not present in the Bridal category while a relatively younger designer like Zainab Chottani gets recognized. In Menswear, Deepak Perwani and HSY ignored despite showing menswear collections last year – perhaps this is because both designers are ostensibly more inclined towards womenswear now?
Another thing that had us scratching our heads is what classifies as demi couture in the Pakistani context? Demi couture is defined as the in-between of pret and haute couture — it's fashion that has the high quality and fine embellishments of couture but is available to be picked up off the racks. It sounds like luxury pret — and a fashion insider confirms that demi-couture is Hum TV's new word for the same.
Fashion Publication of the Year leaves one confused because most fashion publications tend to be over-infested with ads and very little exclusive matter. One wonders how the jury managed to decide upon the results for this category.
The full list of nominations of the QMobile Hum Style Awards, which takes place on October 28, is below:
BEST FEMALE MODEL
BEST MALE MODEL
HAIR & MAKEUP ARTIST OF THE YEAR
Toni & Guy North Pakistan
FASHION PHOTOGRAPHER OF THE YEAR
Nadir Firoz Khan
QMobile RISING STAR
Umair Bin Nisar
DESIGNER OF THE YEAR - DEMI-COUTURE
Body Focus Museum
DESIGNER OF THE YEAR - BRIDAL
DESIGNER OF THE YEAR - LAWN
DESIGNER OF THE YEAR - MENSWEAR
Republic By Omar Farooq
DESIGNER OF THE YEAR - FASHION JEWELRY
RETAIL BRAND OF THE YEAR - APPAREL
MOST STYLISH ACTOR TELEVISION
Hamza Ali Abbasi
MOST STYLISH ACTRESS TELEVISION
MOST STYLISH ACTOR FILM
MOST STYLISH ACTRESS FILM
MOST STYLISH PERFORMER MALE
MOST STYLISH PERFORMER FEMALE
MOST STYLISH SPORTING PERSONALITY
MOST STYLISH TELEVISION HOST
Hassan Sheheryar Yasin
Huma Amir Shah
THE FASHION PUBLICATION OF THE YEAR
Brides & You
Me & My Wedding