Coke Studio is just about to enter into its 12th season and there is a great deal of hype surrounding the upcoming show.
In fact, the show is arguably being anticipated more than ever before – and it isn’t because CS is a longstanding musical heavyweight in Pakistan.
Obviously, the single most potent factor that will have aficionados tune in to that familiar red and black studio this year is Rohail Hyatt, the man who masterminded the show 12 years ago and gave it its best years, returning to the helm once again.
With Rohail once again producing the show, fans are hoping that some of CS’ magic, having unfortunately waned over the past few years, will return. But will it?
New musicians and veteran artists
Since its inception when it brought in magical fusions of Western and Eastern music and became all the rage, it has been CS’ blessing and burden that the country at large has considered it as its own.
When it has spun out a hit, audiences have been exuberant and the song has broken YouTube records and become a favorite on local radio stations.
A case in point is 'Tajdar-e-Haram', that phenomenal melody spun together by Shiraz Uppal and Atif Aslam, which topped the charts and remains one of Atif’s most popular performances.
And when CS has plummeted to the depths of a flop, social media vitriol has let loose with memes popping up, battles being waged on Twitter and everyone, from the singer to the producer to the show itself, being attacked. For instance, last year’s 'Ko Ko Korina' and the many controversies, commentaries and all-out masala that it instigated.