People think PIA's breakfast isn't Pakistani enough

While airline meals aren't known to be the tastiest, people still take them very seriously.

PIA has learned that lesson after its latest advert, bearing a photo of a cheese omelette, sausages and beans, promised that the airline's breakfast will "serve you a taste of home".

The backlash was immediate with people pointing out that the meal wasn't even a little bit Pakistani:

And then there was critique that the photo's aesthetics were quite off:

There was also this astute observation: