While airline meals aren't known to be the tastiest, people still take them very seriously.
PIA has learned that lesson after its latest advert, bearing a photo of a cheese omelette, sausages and beans, promised that the airline's breakfast will "serve you a taste of home".
The backlash was immediate with people pointing out that the meal wasn't even a little bit Pakistani:
And then there was critique that the photo's aesthetics were quite off:
There was also this astute observation: