Coke Studio to explore hidden sounds of the nation
A decade after its inception, Coke Studio has gone on to become Pakistan’s biggest music platform, and has provided music and entertainment to millions around the world.
The platform is now set to reach its next milestone with the introduction of a new segment titled 'Coke Studio Explorer'.
Explorer takes viewers on a musical journey across Pakistan, as the Coke Studio producers - Zohaib Kazi and Ali Hamza – travel in search of new artists, unique sounds and unheard stories. In doing so, they create a musical experience like never before.
Coke Studio Explorer represents the people of Pakistan, their stories and their resilience. Bringing together traditional and urban sounds, it equips new artists from across Pakistan with the tools needed to make themselves heard, and sparks a much-needed conversation on the importance of cultural appreciation and diversity.
The producers traveled across the country with their laptops and mobile recording systems in an effort to capture the essence of music and its meaning across the country. They recorded each artist in their own space where they felt comfortable. The programme hopes to discover, archive and narrate these songs and stories in an urbanised soundscape.
Coke Studio Explorer will be aired in July before Coke Studio Season 11 kicks off.
Here is a sneak-peek of the artists who will be featured on the platform: