Rooh Afza wants to help you embrace the true meaning of Ramazan

Rooh Afza may be a sweet staple in Ramazan, but it also wants you to know there's more to the holy month.

Rooh Afza's latest TVC shares a heart warming message about the true meaning of Ramazan.

The TVC shows the narrative of a young boy's Roza Khushayee and through the lessons given by his grandfather, the ad explores what Ramazan should really be about: good deeds and being kind to those around you, especially those who are less fortunate. After all, what is the spirit of Ramazan if not compassion?

Another important lesson Rooh Afza promotes in the TVC is the strong bond that a family must have. The TVC shows through an adorable relationship of a child and his grandfather, the importance of spending time with family and loved ones. And how that time will have a positive effect on a young mind.

Rooh Afza is a popular drink but even more so during Ramazan. There are many who can't imagine iftar without it.

It is admirable to see the Hamdard brand being aware of this and using it to spread an beautiful message.

This content has been produced in paid partnership with Rooh Afza