What's the best way to recycle used clothes in Pakistan?
A new year calls for spring cleaning, right?
Except, after organising my closet, half my possessions lie stacked on the floor like a molehill and the only question on my mind is: what do I do with this pile of unwanted clothes?
Ordinarily, I'd give my hand-me-downs to domestic help. However, this time around I decided I needed to branch out to other alternatives.
Before I trigger 'haws' and 'woh bhi zarooratmand hain' thoughts, allow me to say this: I realised that previously, I was directing all my giveaways to one channel instead of thoughtfully picking and choosing the best possible medium for them.
I hoped to direct my clothes towards those who'd benefit most from them, otherwise it's an aimless attempt at getting rid of my clothes.
So what's the best place to park your used clothes? As part of my investigation I asked this question on Facebook. Soon a stream of responses from good Samaritans directed me to the relevant people.
I realised I had two options: either donate and/or sell.
Selling
I'll be honest, selling used clothes seems a bit ambitious to me, because really, does anyone in Pakistan buy second-hand? Labels CEO Zahir Rahimtoola echoed my sentiments.
"It's unlike England here, they have a process of renting and buying vintage from clothing stores," he said. "I toyed with the idea of a vintage shop but it won't work here because people won't buy second hand."
Zahir explained that "people in Pakistan don't want to be seen wearing old designer brands."
Why not in Pakistan though?
"It's more about lawn here. It's a Rs40 billion business in Pakistan. Every season women must have something new. Plus, we don't have designers like Lagerfeld who've been in the field long enough for people to want to wear vintage," he expanded.
Challenge accepted! I set out to see if I could bust this myth.
I was directed to two online websites notoriously famous for selling second-hand products; secretstash.pk and Sheops -- both can be found on Facebook.