This ad shows Pakistani dads that telling their daughters what to do is so outdated

This ad is the latest addition to a limited pool of ads that question Pakistan's rigid gender roles. Tapal attempted to overturn the tea-making stereotype by having superstar Fawad Khan make his tired wife (Momal Sheikh) a cup of tea after she returns from work. HBL put the spotlight on another boundary-breaker, mountaineer Samina Baig, by selecting her as the face of their brand in recent campaigns.

Public service messages like these are welcome at a time when girls and women continue to have to surmount a number of societal obstacles to pursue their academic and professional goals. Such ads serve as good reminders that their restrictions shouldn't start at home - at least.