'Are you beach body ready?' Sadiq Khan bans body-shaming ads in London subway

The controversial "Are you beach body ready?" ad in London subway has finally led to a positive change in the city.

In wake of the trauma linked to body shaming, the new mayor of London, Sadiq Khan announced a ban on all such ads from the city's public transportation system effective July, stated a press release.

"As the father of two teenage girls, I am extremely concerned about this kind of advertising which can demean people, particularly women, and make them ashamed of their bodies. It is high time it came to an end," he said.

Transport for London (TfL) has been told not to allow ads which contain objectionable material in regards to unhealthy and unrealistic body image.

"Nobody should feel pressurised, while they travel on the Tube or bus, into unrealistic expectations surrounding their bodies and I want to send a clear message to the advertising industry about this," he added.

In addition, the mayor has asked TfL and its stakeholders to create a steering group to keep the TfL in check, to ensure the policies and guidelines of the Advertising Standards Authority are being followed.

However, many have taken to social media arguing that this is an imposition of the sharia law in their 'non-Muslim' country.