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Sukoon Activewear: The hijabi girl's answer to workout gear
If there was one normcore trend that has reigned supreme and spilled into 2016 from last year, it would have to be athleisure; a multi-billion dollar industry, propelled by women who are opting for apparel with both functionality as well as style.
However, one demographic has been grossly ignored and that's the Muslim market. Working out is hard enough as it is, imagine not being able to find the right attire to wear while doing it.
Exercising in traditional hijabs and headscarves is often uncomfortable and can deter women from exercising. So one fitness enthusiast Arshiya Kherani thought to change that. The idea for Sukoon Active came to her after she ran her first half marathon.
Here's the Facebook status where it all started: