PSFW Day1: Sportswear reigns supreme, Feeha Jamshed brings back the bob
Luxury pret is really what PFDC Sunsilk Fashion Week is all about – thoughtful, creative statements that are fashion-forward and feel indulgent yet can still be plucked off the rack to be worn with minimal adjustments.
As we inch towards a better understanding of what luxury pret is and should be it’s clear that some brands grasp the concept more fully than others. Day 1 at PFDC Sunsilk Fashion Week (PSFW) reflected this: what didn’t work appeared to falter because of muddled notions of what constitutes covetable ready-to-wear rather than a lack of experience.
Still, there was plenty to applaud on day 1. Feeha Jamshed returned to the ramp after a three-year hiatus and didn’t let us down, MUSE made clear that a brand can evolve without abandoning its ethos. PSFW’s red carpet was buzzing even without heavy celebrity presence and the show started somewhat on schedule.
The only hitch in this was PSFW’s newly imagined ramp, which resembled a pristine white football field rather than an avenue for fashion presentations. It was vast. So vast that when models strode down the center of it, much of an outfit’s painstakingly crafted detail was lost. Usually a distance of only two or three feet separates a model from the front row; this time editors, sponsors and guests squinted across an expanse of 15-20 feet or more. Unsurprisingly, cries of ‘I can’t insta this!’ sounded up and down the frow.
But on to the (barely visible) collections.
Sana Safinaz
Sana Safinaz last showed at Fashion Pakistan Week in November, where the emphasis lay on deep, autumnal colours in velvet and a fair amount of quilting and applique.
In contrast this season's offering was definitively 'spring': floral prints and embroidery in pink and green over a white background dominated the collection, as did lace. Some silhouettes carried over from previous seasons, like midi skirts, cropped pants and belted tops. Fresh looks included oversized embellished sweatshirts, letterman-style jackets and tracksuit-style bottoms, ensuring that the collection's overall feel was very closet-tomboy meets fairy princess.