Did Hamza Ali Abbasi just take a cheeky jab at Fawad Khan in this TVC?
Celebrity endorsements for chai have hit an all-time high — with Fawad Khan brewing a cuppa for his begum and Zoe Viccaji promoting the health benefits of green tea it was only a matter of time before Hamza Ali Abbasi jumped on the teakettle — er, bandwagon.
Another trend that seems to be picking up is how brands will subtly or not so subtly reference their competition in their adverts, like that recent Nargis Fakhri- Faisal Qureshi episode.
So are we surprised that Hamza commented on all the trends above in this TVC? Not at all!
In the ad Hamza, disguised by a wig and beard (and looking pretty ridiculous!), appears next to a woman and asks her to choose the tastiest cup of tea in a blind taste-test that compares his brand against the brand Fawad Khan has been promoting.