Images

Dalda's 'Maamta' story is out to bring back warm memories and we're here for it

Dalda's 'Maamta' story is out to bring back warm memories and we're here for it

Got to admit, the slogan 'Jahan maamta wahan Dalda' has always had us think of Dalda and a desi mother’s affection.
Updated 02 Sep, 2022

Dalda has decided to get back to our TV screens with an inspiring story called 'Dalda Maamta'.

At first glance, we thought the story would be yet another conventional conversation between a mother and her child, both convincing each other that healthy meals are important.

But as the TVC progressed, we found out that the storyline is a tasteful take at the bond of affection that a mother and her child share while growing together.

Somehow Dalda has always known what it wants its advertising to do and how to win hearts all over.

Sticking to the basics, instead of jumping on the ’what's trending’ bandwagon, Dalda is known to have always believed in establishing a relationship of warmth and affection with its customers.

The ‘Jahan maamta wahan Dalda’ tagline represents their vision of an unconditional and eternal experience in the form of their brand. It helps us comprehend why they should be your first choice and why the brand completely deserves that position in your heart.

The classic slogan has subconsciously replaced Dalda’s image with a mother’s affection; the commitment to providing a fine standard of products consistently bridges the passage between the trust and loyalty of consumers.

Staying on top, keeping monotonous marketing trends at bay and not compromising on quality definitely sets Dalda apart from the other brands.

In short, we say the ad film is a welcome change in the cluttered world of TVCs we're usually stuck with - and pssstt, it's got Fawad Khan so we don't mind watching over and over.

Check it out here:


This content is a paid advertisement by Dalda and is not associated with or necessarily reflective of the views of Images or Dawn.com.

Comments

haleem sharar Sep 02, 2022 03:46pm
امی اور ڈالڈا ۔ خاندان بھلا چنگا
Recommend
haleem sharar Sep 02, 2022 03:49pm
We started Dalda in 1970`s sir. It was the best for those who can not afford the butter oil.
Recommend
Citizen Sep 02, 2022 03:54pm
They couldn't find anyone else to play the mother than such a young girl
Recommend
haleem sharar Sep 02, 2022 03:56pm
In Pakistan Dalda introduced banaspati ghee. Those people know that only butter and butter oil cannot fullfil the public demand. I think they started the future demand of the nation for their cooking sir cell number 0332 3340268
Recommend
Zak Sep 02, 2022 06:10pm
Both good actors. Famous slogan, still memorable.
Recommend
Syed A. Mateen Sep 02, 2022 06:31pm
"Jahan maamta wahan Dalda" is a very old publicity slogan of Dalda company as I am repeatedly listening this slogan since my childhood. During this period Dalda must have changed its various packing many a times, but the slogan remains the same as it seems to remain ever green. The credit goes to the person who have chosen this particular slogan "Jahan maamta wahan Dalda", as this slogan have arrracted many people from generation to generation and will never get old even after 100 years of Dalda's products in the market. Good luck to Dalda company, its owners and employees and I am sure that they may be also enjoying the various dishes of food cooked in Dalda. Keep up the good health with Dalda.
Recommend
Pak Khan Sep 02, 2022 07:17pm
"This content is a paid advertisement by Dalda" Says it all
Recommend
Awais Ahmad Sep 03, 2022 01:44am
Correct me if I am wrong but isn’t Dalda unhealthy?
Recommend
Jo Original Sep 03, 2022 12:39pm
Dalda advert similar to 1980S OXO TV adverts in UK.
Recommend
S M Rafi Sep 03, 2022 03:19pm
The ad is product related. No song and dance
Recommend
Abu Sohaib Sep 03, 2022 04:41pm
We were told ‘it is Hydrogenated Fats’. So we stopped using it. Did it not contain HF in 1960s?
Recommend
Arif Jan Sep 03, 2022 06:20pm
Nostalgic! Good job Dalda.
Recommend
Jo Original Sep 03, 2022 07:10pm
@haleem sharar Why have you shared your cell number! I'm puzzled.
Recommend
Jay Hind Sep 05, 2022 06:40am
@Awais Ahmad “Correct me if I am wrong but isn’t Dalda unhealthy?” Absolutely!
Recommend