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Kashmir Cooking Oil is celebrating desi traditions and values for its latest campaign. Here's how

Kashmir Cooking Oil is celebrating desi traditions and values for its latest campaign. Here's how

The TVC narrates a beautiful story that redefines the true meaning of a 'Bara Ghar'.
Updated 11 Dec, 2020

With their latest campaign, Kashmir Cooking Oil is stepping away from the conventional industry norm of food consumption and cooking shots, creating an emotional ride through stellar storytelling and a warm message.

The brand has come up with a beautifully narrated story that celebrates our traditions and the sense of togetherness in a desi household.

Why Bara Ghar?

As a brand, Kashmir has been witnessing our society's true values and traditions since 1962.

Contrary to conventional storylines that revolve around the idea of marriage, with couples spiraling around loaded dinner spreads or the kitchen, this TVC touches on the very real concept of what should be called a'Bara Ghar' (big home).

Protagonist of the story, Manzar Sehbai, has beautifully narrated the powerful message that tells us why it is important to not break old traditions and values, and connect them to the future instead.

By using the metaphor bara ghar (big home) in the TVC, the story narrates how the family home is the origin of our traditional values, and how it is essential that these values continue to pass from one generation to the next.

As families move out of their ancestral homes, our traditions don’t get left behind; instead, they are then moved to the new home.

Our desi households always serve the elders first, are generous to those to come to our doorstep for help, share meals with neighbors, come together as family for different meals, and do much more to spread love and kindness all around.

Such are the values celebrated and portrayed in Kashmir Cooking oil's heartwarming TVC.

Kashmir Cooking oil wants us to preserve our wholesome values and traditions

Director Marketing, Mian Shahzad Khalid, talks about the concept of the TVC and says, “The main idea of the campaign was to take those traditions and values forward that are associated with your ancestral home. We want to build a connection of these important values with the newer generation, along with the heritage of the brand. Human emotions dominate the TVC through which we have tried to give our viewers a taste of their own home.”

Kashmir is a brand that not only empower its consumers to express themselves through food, but also reminds them of the rich history we own; Kashmir is talking about its own heritage by highlighting the best of our traditional values, one that is passed through generations.

Watch full TVC here:


This content is a paid advertisement by Kashmir Cooking Oil and is not associated with or necessarily reflective of the views of Images or Dawn.com.

Comments

Laila Dec 11, 2020 06:43pm
When the "Bara Ghar" also includes the wife's parents and siblings to really live up to the name of joint family then I can support it wholly. Not before.
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Dr Ghazala Farrukh Dec 12, 2020 12:39am
@Laila Very very well said .....why do we tend to ignore it as it happens across all strata in Pakistan
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amit Dec 12, 2020 02:11am
@Laila Sorry but the way world is moving, nuclear families is the norm, Nobody is moving towards Bigger "Bara Ghar".
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Alexa Dec 12, 2020 03:50am
Another add promoting patriarchy. Please delete the scene when the elders get the food first. This used to happen in my dad’s house. My newly married mom had to served food to her in-laws, wait on them, and in the end received only leftovers.
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Seems Sohail Dec 12, 2020 08:24am
An ad that touched the heart for it's originality, relevance and aesthetics will continue to impress on the mind what is invaluable! It was an experiential delight indeed!!! Proud of it's high content, concept, presentation and production
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Faraz Dec 12, 2020 09:54am
Very badly narrated and why the boy has long hair like a girl?
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VAG Dec 12, 2020 10:31am
@Laila Wow lovely thought!
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John The Baptist Dec 12, 2020 01:14pm
How can Pakistanis be called "desi"?
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Humza Dec 13, 2020 05:27am
Sorry. I am not sure what the hype is about. The real cultures of Pakistan are being washed away when people no longer celebrate their own languages and cultures. This looks like some type of commercial from India but it would be more believable if someone were dressed and speaking in some local language in the tradition of their ancestors but instead this made me think of some Bollywood movie with Amitabh Bachan type acting and dialogue.
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NK Dec 13, 2020 08:12pm
@amit This tradition while dwindling in our country, in Latin America, Mexico mostly in the rural area it is still going on.
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