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Nimra Bucha says Saim Sadiq’s Joyland shows men as they really are

Fahad Hussayn proves that even commercially viable bridals can come with unique designer twists

Social media is lauding the power move that was Hina Rabbani Khar’s Afghanistan visit

Award-winning Israeli filmmaker Nadav Lapid gets flak for remarks on The Kashmir Files

Review: Forget Bollywood, Tich Button’s Noor Haveli has all the drama and masala you need

Cue the waterworks because Netflix’s The Swimmers is here to make you cry

Mariyam Nafees is not okay with people questioning her activism following her LSA attendance

Vasay Chaudhry wants you to know that public voting for award shows is a ‘stupid concept’

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Dove Pakistan is all set for its first tech tangent via digital collectibles

The Dove digital collectible is a token that unlocks damage-free hair and turns the collectible artwork into a reality.

Sponsor Updated 04 Nov, 2022 04:50pm

Top reasons why signing up on Dil Ka Rishta might be a good idea

DilKaRishta.com is out normalising safe and secure ways of finding potential partners.

Sponsor Updated 02 Nov, 2022 02:38pm

Headed to Dubai this month? Here's a quick rundown on where you can shop, eat and explore

If you’re in Dubai towards the end of November, you can check out Dubai’s favourite family attraction, the Global Village.

Sponsor Updated 11 Nov, 2022 06:47pm

LUX Style Awards 2022 is all set to enter its third decade of celebrating and honouring Pakistani talent

The platform is also supporting flood affectees across the country with contributions worth USD 1 million.

Sponsor Updated 14 Oct, 2022 04:12pm

The 'Great Winter Sale' is back. Ideas is now offering up to 70% off

Categories like unstitched, pret, home, men and kids are running massive discounts online.

Sponsor Updated 13 Oct, 2022 11:36am

These outfits from GulAhmed's Winter Collection are on our wish list - and for good reason

Good bye, breezy summer wear. Here come dazzling prints and warm vibes of the winter season.

Sponsor Updated 23 Sep, 2022 03:58pm

Dalda's 'Maamta' story is out to bring back warm memories and we're here for it

Got to admit, the slogan 'Jahan maamta wahan Dalda' has always had us think of Dalda and a desi mother’s affection.

Sponsor Updated 02 Sep, 2022 03:10pm

There's a Defence Day sale happening at Ideas. Here's why you should check it out

From cute prints, lush embroideries and gorgeous accessories to trendy bed linens, this one's got to get you filling up your cart.

Sponsor Updated 03 Sep, 2022 02:08pm

Planning on visiting Dubai? Here's a complete lowdown of attractions that need to make it to your wishlist

The city has something for everyone, no matter which part of the world you belong to.

Sponsor Updated 19 Aug, 2022 01:03pm

Short film festival NASFF is back to promote cultural tourism by empowering amateur filmmakers

NASFF is the only film festival in Pakistan that is supported by the state.

Sponsor Updated 13 Jul, 2022 01:08pm

A platform valuing talent and growth, Foodies & Friends is set to mark five years since its inception

Keeping the fun element alive, FnF holds regular family events which are actually the bonding glue of this community.

Sponsor Published 18 Jun, 2022 09:16am

We're eyeing these 6 exciting scents from Ideas' freshly launched fragrance line. Here's why

The new line has an option for everyone looking to add just the right scent to everyday looks.

Sponsor Published 16 Jun, 2022 12:05pm

Pepsi's latest ads are taking Pakistani cricketers down memory lane. Here's why

Immad Wasim, Waseem Akram and many others are reminiscing the iconic partnership between the brand and PCB.

Sponsor Updated 01 Jun, 2022 06:20pm

5 reasons why consuming malt milk may be a good idea

Malted milk powder has been gaining popularity amongst kids and parents for its rich taste and health benefits. Here's why

Sponsor Published 10 May, 2022 11:49am

Ideas is back online with its 'Great Summer Sale' offering up to 70% discount

Categories like unstitched, pret, home, men and kids are running massive discounts online.

Sponsor Updated 09 May, 2022 05:52pm

Packages Mall's Spring Shopping Festival is giving away a brand new KIA Sonic. Here's how

Everyone can shop before April 30 to get a chance to win exciting prizes, which include the all-new KIA Sonic.

Sponsor Updated 29 Apr, 2022 11:27am

6 outfits from Ideas Men Eid collection 2022 you should check out for Eid

Whether you're thinking of a kurta, shalwar kameez or waist coats, Ideas Men Eid collection has you covered.

Sponsor Updated 25 Apr, 2022 12:45pm

Humayun Saeed and Adnan Siddiqui launch luxury apparel brand 'Cast and Crew' in collaboration with J.

To celebrate the big news, the celebrity duo threw a star-studded launch party at Frere Hall in Karachi.

Sponsor Updated 25 Apr, 2022 12:59pm

5 reasons why switching to organic skincare products is a good idea

It is said that our bloodstream absorbs most of what we apply on our skin. Here's why you should feed it better.

Sponsor Published 06 Apr, 2022 11:55am

STARZPLAY by Cinepax achieves new milestone with 1 million app downloads

STARZPLAY has also announced the launch of a brand new movie ‘Bilal: A new Breed of Hero’ in Urdu dub.

Sponsor Updated 05 Apr, 2022 03:22pm