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Meesha Shafi and Aamina Sheikh urge viewers to 'beat me' in this powerful new video

Meesha Shafi and Aamina Sheikh urge viewers to 'beat me' in this powerful new video

An initiative of UNWomen, the video addresses domestic violence in a totally unexpected way
Updated 21 Nov, 2016

As some Pakistani legislative bodies debate whether there is a need for a women's protection bill, we know our fight against domestic violence is far from over.

There is a dire need to stand up against patriarchal ideologies in Pakistani society, and that's exactly what UNWomen set out to do with its latest campaign #BeatMe.

In the video, an all-female ensemble cast invites viewers to 'beat me' — but not in the way you'd think. The featured women challenge the viewers to beat them at their individual talents.

Vocal powerhouse Meesha Shafi, actor Sarwat Gillani, Pakistan's first woman to conquer seven highest peaks Samina Baig, fastest woman in the South Asia games Naseem Hameed and other notable personalities are seen in the video.

#BeatMe reminds viewers that women aren't just objects to direct one's aggression and frustration at, but powerful beings capable of extraordinary achievements. In a society where women are often viewed as punching bags, this video gives them back their humanity.

It's a simple message that introduces the thought of changing the way women are treated. Let's change the fact that "every second woman in Pakistan suffers from some form of domestic violence."

Comments

Zara Nov 21, 2016 11:35am
Wow Amazing ! Brought tears to my eyes .
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tina Nov 21, 2016 11:48am
Wonderful attempt!! This is one thing all south eastern countries need to stand up for
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Feminist Nov 21, 2016 12:05pm
I agree, from now on we shouldn't have separate Olympics for males and females.
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MB Nov 21, 2016 12:23pm
Make one version completely in urdu
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gulkhan Nov 21, 2016 12:24pm
Desperate attempt. there is no such thing as a women empowerment.
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Mohsin Nov 21, 2016 12:34pm
Women in our society is more respectable as compare to western. But I don't know why they want to be compared.
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Mohsin Nov 21, 2016 12:40pm
They get seat in every public transport vehicle. If not men vacants for them in respect. They bypass every standing line and get to the reception as ladies first. They are always protected in our society. Western women are not enjoying these like benifits as they stand in line and buses and no one cares.
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Mohsin Nov 21, 2016 12:55pm
Women are doing good and making proud of our country. But it shouldn't be compared negatively and neither be taken to extreme level.
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Harambe of Cincinnati Nov 21, 2016 01:06pm
It is barbaric that every 2nd woman ion Pakistan suffers from domestic abuse!! 50%! What a great honour for Pakistani men!
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Harambe of Cincinnati Nov 21, 2016 01:09pm
@gulkhan ; When women become self-supporting and economically free from wife abusing Pakistani men, the abusive men will find their macho has gone on holidays forever!
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Harambe of Cincinnati Nov 21, 2016 01:15pm
@Mohsin :That is by your own definition! Let women define their own respectableness!
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Marium Nov 21, 2016 01:18pm
Is it me or is this video a rip of Deepika Padokone's Nike Ad? I won't hold my breath for the day we stop plagiarizing Indian advertisement. Good effort, but originality would have been more appreciated.
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Irfan Afzal Nov 21, 2016 01:28pm
Where's 'the pen' that wrote the unbeatable idea?
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Mohsin Nov 21, 2016 02:08pm
@HARAMBE : it will be good but what about western demons who don't let Muslim women wear hijab or abaya and appreciate eastern women who talk and practice against own culture and criticise the same.
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pankaj Nov 21, 2016 02:52pm
Beautiful & Brilliant. Didn't realise when a tear rolled down
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Satish Kumar Dogra Nov 21, 2016 02:58pm
Wow! Tremendous!
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Imitiaz ali khan Nov 21, 2016 03:07pm
Thank you and we support you with all our heart brave souls.
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Mohsin Nov 21, 2016 06:42pm
@Feminist But then only one or two women will be able to qualify ! Al alternative approach which in my opinion is more feasable is to make the prize money equal because women are laid less even to this day ! #feminist
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Mohsin Nov 21, 2016 06:43pm
Where is the video ?
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Asma Ali Nov 21, 2016 07:58pm
@gulkhan - I wish there was a dislike option for your comment.
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Ilias from NL Nov 22, 2016 12:26am
You dare to say that, so I'm stand with you girls !
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Ali Nov 22, 2016 09:28am
Well male and female are two separate soul and they have their own strength and weaknesses. Both excel in their fileds. But there should be a fine line between man and woman.
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Maria Nov 24, 2016 06:05pm
Wow what a well made message! Superb!!
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Fahim Nov 24, 2016 10:25pm
What does this means "Beat me"? Women are not winning anyways that is why they are in this plight! Use positive energy to make the life of human beings (especially women) better if I may advise!
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