Published 08 Apr, 2021 05:26pm

What's so special about Will.i.am's facemask and why is it selling for $299?

The pandemic has been going on for so long that rapper Will.i.am decided to turn facemasks into a high tech, high fashion statement.

The Black Eyed Peas member announced this week that he's teaming up with Honeywell to launch XUPERMASK, a $299 mask which is going to feature a ton of bells and whistles.

The masks appear to be a cross between a gas mask and an alien space helmet and feature Bluetooth connectivity, LED day glow lights, noise-cancelling audio and microphone capabilities, seven hours of battery life and a magnetic earbud docking system, along with dual three-speed fans and HEPA filters.

The mask was designed by Will.i.am and Honeywell, along with Jose Fernandez, the designer behind Elon Musk's SpaceX suits — so one can only imagine how tech-heavy they are.

The XUPERMASK also comes with a carry case, three months of HEPA filters, different-sized ear tips and a charging cable.

Over the years, Will.i.am has invested in a number of tech companies including Tesla and Beats Electronics. He also owns a company that goes by the name of i.am+ and focuses on wearable products.

The mask will be available at www.xupermask.com from April 8.

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