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What's so special about Will.i.am's facemask and why is it selling for $299?

The mask is designed by Jose Fernandez, the designer behind Elon Musk's SpaceX suits.
08 Apr, 2021

The pandemic has been going on for so long that rapper Will.i.am decided to turn facemasks into a high tech, high fashion statement.

The Black Eyed Peas member announced this week that he's teaming up with Honeywell to launch XUPERMASK, a $299 mask which is going to feature a ton of bells and whistles.

The masks appear to be a cross between a gas mask and an alien space helmet and feature Bluetooth connectivity, LED day glow lights, noise-cancelling audio and microphone capabilities, seven hours of battery life and a magnetic earbud docking system, along with dual three-speed fans and HEPA filters.

The mask was designed by Will.i.am and Honeywell, along with Jose Fernandez, the designer behind Elon Musk's SpaceX suits — so one can only imagine how tech-heavy they are.

The XUPERMASK also comes with a carry case, three months of HEPA filters, different-sized ear tips and a charging cable.

Over the years, Will.i.am has invested in a number of tech companies including Tesla and Beats Electronics. He also owns a company that goes by the name of i.am+ and focuses on wearable products.

The mask will be available at www.xupermask.com from April 8.

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