Day 1 of AdAsia Lahore puts marketeers on the frontlines of social change
The first day of AdAsia Lahore 2019 opened to a captivated audience, with the energy only getting better with time. The conference returns to Pakistan after three long decades, and brings with it a set of gurus, veteran marketeers, entertainment wizzes and more.
The conference began with a conversation between marketing guru Sir Martin Stuart Sorrell and veteran journalist Richard Quest. Businesses are changing and they are changing fast. “Digital is the present,” Sorrell told the audience while explaining that traditional forms of marketing have had their day in the sun and are on their way out.
However, changing tides have many uneasy. “All industries are challenged by digital transformations,” Sorrell said while discussing how digital tools are changing the face of marketing.