Humayun with his wife, Samina.
Both productions boast star casts and strong storylines, and regardless of what channel TV audiences switch to, business ends up booming for Humayun Saeed.
He doesn’t agree. “As a producer, I would want two major dramas to air on different days so that I can take over ratings on two separate days. Here, two very good projects are clashing and taking over each other’s optimum viewership.”
In it for the long haul
I observe that over the past few years, his repute as a major producer has been growing. People at large are beginning to envision him as a savvy businessman. On the contrary, when he was younger, he was often considered a roving Lothario, rumoured to romance every heroine that he worked with.
Humayun frowns, perhaps thinking back to the past.
“I have been working as a producer for a long time now but I think it’s just that now, with social media, people are more aware about this side to my career. As for linking me to different heroines, I think this was particularly because I allowed people to ask me intrusive questions. I would laugh when reporters would question me about a scandal and, somehow, they would assume that I was admitting to it!"
Spoken like a truly intuitive producer and actor, who won his audience’s hearts decades ago and continues to hold them in the palm of his hands. He works hard, though. “I gained weight for MPTH. It suited the character. Now, we begin shooting our movie in December and I have to lose weight. I’m on a very strict diet. It isn’t easy.”
"I was once with Sania Saeed and she got angry with me when I laughed. She told the reporter that I had achieved so much, built my career with such hard work and this was all that I was being asked about! It made me realise that I needed to be firm and make sure that people focused on my work.”
I observe that even his social media persona is focused more or less on his work. Unlike many other local celebrities, Humayun tends to refrain from commenting on topics that are trending, especially controversial ones.
“I don’t really think before writing about something on social media. I won’t post a comment just because a certain topic is trending. But yes, if it’s something that I feel strongly about, or if it is an issue that I have witnessed with my own eyes, I may talk about it. It will never be just in order to make headlines.”
I feel that he is similarly reticent with giving interviews. My own interview with him serves as a prime example — it was rescheduled umpteen times as he ricocheted from awards ceremonies to tours of Pakistan’s northern areas in search for shooting locations to government-organised official trips. “No, I don’t mind getting interviewed. And when one of my movies is about to release, I get interviewed constantly,” he points out.
Will he also, in the near future, stage complete dance routines in malls to promote his movies, like so many others have recently? “I don’t know,” he says.
“If someone is able to do it, then that’s great. Personally, I’m not very comfortable dancing, although it really all depends on my mood. The thing is, I have seen movie heroes dancing all over the country and yet, no one has come to see their movie. You don’t win people’s hearts by dancing for them in a mall. You win them over by the content that they see on screens, in cinemas and on TV.”
Spoken like a truly intuitive producer and actor, who won his audience’s hearts decades ago and continues to hold them in the palm of his hands. He works hard, though. “I gained weight for MPTH. It suited the character. Now, we begin shooting our movie in December and I have to lose weight. I’m on a very strict diet. It isn’t easy.”
No, it can’t be easy. But Humayun Saaed has never been afraid to work the long haul in order to make a project successful. Using his experience of more than two decades, he brainstorms over every project that he takes on. He calculates numbers in his head. He stays up all night, in his basement, surfing through channels as he sifts through the nitty grittier."
"He launches into painful but effective diets. He may not dance for you or create social media waves — but in an old-school, always effective way, he’ll simply deliver the hit of the year.
It isn’t easy. But perhaps, that’s the way he likes it. That’s what makes him Humayun Saeed.
Originally published in Dawn, ICON, October 27, 2019