Has designer lawn become a rat race to out-sell competitors?
The line-up of lawn designers has magnified manifold; one would think that the frenzy would have abated. But it hasn’t.
After Generation, it now seems Elan has also misread what it means to be an accessible and "affordable" brand.
On Sunday night, Elan's creative director Khadijah Shah shared the upcoming launch of a new collection named Tresor (that's French for 'treasure') priced at an "affordable" Rs18,000-20,000. According to the brand's Instagram posts, the price tag goes up another Rs10,000 if you get it stitched.
Not to mention production costs and simply the fact that Elan generally caters to a niche, luxury market.