Load Wedding is screening in Pakistan again

Pakistani cinema enthusiasts are spoilt for choice these days with the return of many local films like Parwaaz Hai Junoon and Rangreza to the screens.

Also read: 7 must-watch films that have returned to Pakistani cinemas

Joining that roster is Load Wedding, the 2018 rom-com starring Mehwish Hayat and Fahad Mustafa that skewers dowry culture, which reportedly didn't get enough screen time when it first released in August last year.

At the time of its initial Eid-ul-Azha release, the film was vying for room in the cinema with JPNA2 and Parwaaz Hai Junoon also playing at the same time. Many cinegoers reported issues in ticket availability. Now, it's time to make up for it.

"The film has done great on the digital front. It's got millions of views," shared producer Fizza Ali Meerza about its YouTube stats. "Footfall has suffered in Pakistani cinemas recently, so it makes sense to put up films that have some pull. It'll help both the cinemas and the films."

"It feels great to back in cinemas. I hope people who missed it before will be able to watch it now," said director Nabeel Qureshi to Images.

Will you be watching Load Wedding this weekend?