Did Frieha Altaf's beauty expo live up to its promise of looking beyond beauty?
We live in a changing world. Rhetoric is increasingly socially conscientious, dialogues tilt towards making impact and beauty is diverse, all-inclusive and beyond skin deep.
To title an event revolving round beauty as ‘Beyond Beautiful’ is quite clever, really. Frieha Altaf, when she came up with the idea for the event and decided to make it her passion project, certainly thought things through. She came up with a title that hinted at glamour but also what lay beyond it: fitness, nutrition, mental health, self-confidence and ambition, among them.
But did the maiden outing of Beyond Beautiful live up to all that it was promising to be? Bolstered quite visibly by corporate sponsors, did it pack in a socially aware, game-changing punch? It tried.