My time at the Pakistan Film Festival revealed how state inefficiency brings cinema down
When I posted to Instagram that I would be traveling to New York City to write about the Pakistan Film Festival (PFF), I received a lot of DMs telling me that as a journalist I should be more concerned about our country’s pressing social needs than the export of cinema.
I disagree.
Films may not fix our problems. But they, like all art forms, matter because they hold a mirror up to us, because they show us what we have in common with one another, and because, most importantly, they urge us not to grow complacent.
Around the world, there are over a thousand film festivals each year. That is more than two film festivals daily and as many festivals as there are films released annually. Mahira Khan told me that despite being only halfway through 2018, she’d already done three festivals.
So what then is the point of a film festival even?
The biggest winners at PFF weren't the films
According to some of the folks I spoke to this past weekend at PFF, for the most part festivals are utterly worthless to the filmmakers and actors. Brand names like Sundance, Toronto, Berlin or Cannes have become healthy cash cows and celeb petting zoos. And more modest operations, such as PFF, are usually a a government’s humble attempt at exporting its “culture” or, as I would argue, a state-sponsored, self-indulgent exercise whereby festival organisers delude themselves into thinking they are doing something worthwhile.
This year’s PFF, which was hosted by the Permanent Mission of Pakistan to the United Nations, took place last weekend in the heart of New York City. It was a four-day affair (of which I attended two days).
The first day was not open to the public. From the sounds of it, it was mostly Permanent Representative of Pakistan to the UN, Dr Maleeha Lodhi and her team schmoozing with the just arrived, half-awake celebs (Mahira Khan, Amina Sheikh, Mehwish Hayat and Mikaal Zulfiqar to name a few) from Pakistan.
The weekend is when all the filmi action and non-stop celeb-spotting went down.