Cake earns over 4 crore in first week
The Asim Abbasi directorial has performed well at the box office due to positive word of mouth, says distributor
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Cake filmmakers announce three movies in the pipeline
With a directorial debut like Cake under his belt, we've had our eyes peeled for what Asim Abbasi does next.
Well, now we know. Abbasi has announced that the UK-based production companies behind his first flick, Indus Talkies and Sayed Zulfiqar Bukari's ZAB Films are now partnering up with B4U Motion Pictures and have announced a slate of three feature films that they will be co-producing together for local and global audiences.
Sunil Shah, Head of Film at B4U Motion Pictures said: “We are always looking to nurture talent and build long-term relationships with producers, and are delighted to be collaborating once again with the creative minds behind Cake with the aim of delivering wholesome entertainment to audiences”.
“The overwhelming response to Cake is a testament to the fact that good content always finds its audience. It is our aim to keep raising the bar by giving both Pakistani and international audiences a range of tent-pole and content-driven films that are both commercially and critically successful,” revealed Bukhari.
The new production slate, currently in development comprises of three feature films across diverse genres including drama, comedy and thriller. The first of these, a coming-of-age story, will be directed by Asim Abbasi and is scheduled to go in pre-production by the year end, to be shot on location in the UK.
In March 2018, Cake became the first ever Pakistani film to have a world premiere at London’s iconic home for international film premieres, Leicester Square and won Asim Abbasi the best director award at UK Asian Film Festival at the festival’s gala screening, ahead of its general worldwide release.
“Sayed and I have a unified vision for Pakistani Cinema – positioning our films on the world stage by telling culturally specific stories with a universal resonance, and giving cinemagoers diverse content to choose from. B4U has been a pioneer in bringing Pakistani films to an international audience, making this partnership a natural fit," shared Asim.
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