Will electronic music make waves in Pakistan with the launch of Red Bull Radio?
Electronic music fans in Pakistan have something to celebrate with the launch of Red Bull Radio on Friday.
Red Bull hosted a small meet-and-greet at Karachi's Mews café to introduce the online radio channel, the first of its kind for Pakistan, which broadcasts live, 24 hours a day, and features shows from 40 countries.
By introducing this new music platform in Pakistan, Red Bull hopes to help audiences discover new music genres by connecting them with music and artists from other countries. Red Bull Radio is also focused on educating its listeners about the diversity of musical cultures around the world with documentaries, talk shows, daily reports and live festival broadcasts.
In partnership with CityFM89, Red Bull Radio has also syndicated two shows that are broadcast from 12am to 2am on Fridays and Saturdays every week. Both shows, First Floor and Top Flight respectively, play electronic and dance music alongside interviews with music producers and DJs from around the world.
While no shows are currently being broadcast from Pakistan, Tollcrane, an electronic music artist from Karachi, has been a part of the radio channel in the past with a show called Scenery. With the introduction of Red Bull Radio in Pakistan, we can hope that young electronic music artists will get opportunities to have their work featured on the radio channel.