Lux Style Awards 2018 will now be directed by Vaneeza Ahmed
The Lux Style Awards (LSAs) are set to take place in Lahore this month and one can sense the excitement mounting.
The country’s oldest entertainment-based awards ceremony may have its share of supporters and naysayers but regardless, an LSA win remains highly coveted, with nominations dissected at length as soon as they are revealed.
This time, though, the awards ceremony has also met another kind of conjecture: an announcement made just a month prior to the show declared that last year’s show director HSY is no longer on board and we wondered who would be able to hold the reins now and put together a show at such short notice.
Also read: I can’t ask big stars to work for less money, says HSY on his split from Lux Style Awards
According to our sources, this rather harrowing task – and honour – has now been undertaken by ex-model turned show director and choreographer Vaneeza Ahmed. The stage will be designed by J&S event management, as it was last year.
Frieha Altaf who, until last year, had been LSA’s longtime show director is also orchestrating two segments for the show - the opening and the finale. Frieha recently talked about having been a victim of abuse in her childhood and she is about to launch a movement dedicated to defending human rights. The segments that she has planned out for the LSAs will serve as a launchpad for the movement and is going to follow the hashtag #MaiBhi and the tag lines, ‘Ham nahi tau kon’ (If not us, then who?) and ‘Abhi nahin toh kabhi nahin’ (Now or never).
We hear that Frieha will be bringing on board celebrities who will be discussing different issues, such as actor Ahsan Khan who has of late dedicated himself to speaking against child abuse.
“All I can say at this point is that the show is going to have a very different format although it’s still going to be characteristically sophisticated,” said Vaneeza.