Anushka Sharma launches her own clothing line

Actor turned producer and now a fashion designer, Anushka Sharma is all about going after your passions.

The 29-year-old artist launched her new entrepreneurial venture, clothing line 'Nush', on Tuesday, Indian media reported, an idea that had been churning in her mind for some four to five years.

"I had been planning for the past one and a half years, and quite honestly as I stand here in front of everyone, I am excited but at the same time, I am extremely nervous," the actress said at the launch ceremony of "Nush".

"Because when you put yourself out there like that, it can be a little daunting but I am really happy that I am doing it," she added.

When asked if it's a rat-race of sorts among Bollywood celebs, like Salman Khan, Hrithik Roshan and Shahid Kapoor, having their own clothing lines, Anushka said she didn't think so.

"I think the more the merrier. It is a great thing that you have fashion available to you, like this," she said. "More brands, more designs, more styles, more choice and if I can enable and add value to that, I think that is a great thing."

"I don't see it in negative at all; this reflects my aesthetics, my sense of style," Anushka said.

About challenges of turning designer for a fashion brand, she said, "Challenges, you face in everything you do, but for me, this is something that helps me focus."