Mansha Pasha's latest PSA encourages men to be better partners in parenting
This summer we saw her on the big screen in Chalay Thay Saath, now actress Mansha Pasha is directing a six-part series with Elaj Trust (an organisation run by lawyer and rights activist Jibran Nasir) making public service announcements to be released every month till January.
Her newly released PSA tackles a topic we don't talk about much: post-partum depression. It's her second directorial venture in the series and her career. The 29-year-old actress says she wants to cover topics that are taboo in Pakistani society and are rarely talked about.
Images: What so you think makes a PSA effective? Can you explain it in the context of the one you recently directed?
Mansha: I am trying to make the PSAs narrative driven with an emotional tug at the core. I think that to make a PSA relateable and effective, your viewer needs to be able to establish a basic emotional connection.
So instead of having talking heads, we've tried to make the PSA more personal. Having just celebs in PSAs as talking heads without a narrative can also work ─ but I personally feel that, many times, the viewer leaves with the celebrity's image in mind instead of the message.
If you're unable to empathise and experience what's being shown, you won't understand or grasp the gravity of the issue.
Also, in the PSAs, we're trying to have a character who becomes a role model.
So for example, with postpartum depression, we have shown how the life experience of a woman changes before and after the pregnancy, and how the husband can step in to comfort the wife.
Because of lack of awareness about postpartum depression in Pakistan, most husbands and households burden the new mother who is already stressed out, carrying the guilt as she is uninterested, lethargic and struggling to bond with her child.
Also read: I thought Postpartum Depression would never happen to me; I was wrong
So in our PSA, we have tried to show how the husband cares for his partner and pacifies the child's 4am wailing. He is the role model for men to be better partners and participate in the parenting experience.
Images: How do you think the television industry can do better as far as women's issues are concerned?
Mansha: You know, they say television is a women's medium in Pakistan. The stories are centred around female characters. But there's hardly any mention of things that affect us in our real lives.