Will PFDC L’Oreal Paris Bridal Week help designers exit their comfort zones?
Brides-to-be and their wedding-bound guest list are likely to be eyeing Lahore this month with the PFDC L’Oreal Paris Bridal Week (PLBW) set to take place from October 14-16.
With a new venue and a tweaked format and Sadia Siddiqui once again playing show director, one hopes – against hope – that the fashion week will be bringing something new to the hackneyed annals of bridal fashion.
It’s a task easier said than done.
The bridal rut is a deep, deep one and many a designer has happily sunk into it, preferring to think ‘pretty’ rather than innovate. The designer line-up for PLBW this year isn’t quite as star-studded as it used to be with regulars like HSY, Karma and the House of Kamiar Rokni ostensibly not there. There are other labels, though, that show some promise. There’s also a motley crew of younger names who may just manage to haul in rave reviews. Here’s a sneak peek at what’s coming up…
1) Wasim Khan makes a long-awaited runway return
Wasim Khan is bound to be a feather in PLBW’s cap.
The designer was a founder member of the Pakistan Fashion Design Council (PFDC) and was part of the council’s very first fashion week and people in the know remember his shows from back in the ‘80’s.
For a long time since, however, Wasim has been a veritable recluse, staying away from the madding crowd of fashion weeks, exhibits and unstitched lawn preferring to quietly operate via his studio in Lahore.
His return to the catwalk this year, in collaboration with jewellery brand, GOLD by Reama Malik, is highly anticipated. Wasim has always stood out for his minimal, classy take on wedding and trousseau-wear. One hopes that he’ll able to set a benchmark or two for fashion’s young ‘uns who usually have a predilection for heavy duty, same-looking, mundane embellishments.
2) Here are the bigwigs who are showing:
Also in the line-up are PLBW regulars who tend to deliver on fashion statements – as well as on drama, in some cases. Designer Ali Xeeshan may be loved and hated in equal proportions due to his eccentric ways but one can always count on him to shake you out of a sequin-infested fashion ennui with some good ol’ catwalk antics.