Mahira Khan, Mawra Hocane and Maya Ali embody glamour in the new Lux TVC

What are Mahira Khan, Mawra Hocane and Maya Ali doing together? Showing us what makes them awesome.

In the latest TVC for Lux, the three stars got together to make an important point: it's not clothes or jewelry that makes you who you are. It's whats unique to you.

The ad shows our divas contemplating what is it that makes them the glamourous ladies that they are. They want you to know that trends come and go, and no one will remember that, but signature statements are forever and its all in how you carry yourself.

With of course, "Zara sa Lux."

Lux has come out with a new line of perfumed soaps. With fragrances like hypnotic rose, charming magnolia and elegant gardenia, the brand aims to offer you a signature scent to go with your personality.

We have to give props to Lux for colour coordinating the dresses of the stars to their respective flowers. Mahira is in red like a rose, Mawra in pastel cream like a magnolia and Maya in white like a gardenia.

This content has been produced by the Dawn Images team. LUX has paid for association with the content.