The real highlight of Ramazan TV might just be Fahad Mustafa's sense of style
In Ramazan, most of our celebrities are perpetually in the limelight, appearing in special live transmissions daily, climbing atop cars, riding motorbikes, letting girls chase them and what-not.
It’s a high-pressure, busy, busy schedule but most of them still have the time to make some wacky sartorial choices.
And so, Ramazan transmissions, apart from often verging towards complete insanity, can also be quite cringe-worthy wardrobe-wise.
On stages replete with Islamic floral art and layers of bling, celebs make the mistake of coordinating with outfits that match! It’s quite unfathomable why they do this – these are individuals who are well-traveled, have exposure to fashion and are given the opportunity to be seen by mass audiences at a prime viewership time for an entire month. They could make the effort to enlist designers or stylists so that they could at least up the bar.
Instead, every year, the Ramazan transmission montage sinks to new sartorial lows. Bad for the celebrities who wear these clothes, but sometimes entertaining for us.
“It’s sad because these celebrities have the chance to educate the masses not just with better content but also with the way they present themselves. They fail on both accounts,” observes Tabesh Khoja, stylist to the stars at Nabila salon.
“When you watch Ramazan transmissions, you can see that the production teams aren’t really bothered with details like styling and wardrobe. They just devise the content and then let the celebrities become walking fashion disasters. They’ll put on too much makeup, erect veritable Taj Mahals on their heads before pinning the dupatta on to it and opt for heavily embellished clothing that would make more sense at a wedding. I haven’t ever been asked to help with the styling of a Ramazan transmission because I don’t think they’re interested. In retrospect, it isn’t really my cup of tea either.”
Possibly one of the main reasons leading to low wardrobe standards is that TV networks would have to pay designers and stylists to dress celebrities – an expense that they’d rather avoid. Nomi Ansari, for instance, often states that he doesn’t give out free clothes and therefore, isn’t a popular designer with the TV networks. Ahmed Bham, possibly the country’s foremost menswear designer, similarly explains that channels want to borrow clothes for free and this simply doesn’t work for his business. “I also don’t want my label to be associated with a really tacky show,” he adds.
And there’s no denying that Ramazan transmissions can be quite tacky. Stylist Haiya Bokhari points out that networks can even obtain free, relatively better wardrobes should they make the effort. “Nishat Linen created the wardrobe for 70 performers at the Lux Style Awards this year. I am sure that, given the right opportunity, big high-street brands like Nishat would happily allow networks to take clothes for free from them.”
The utter disregard for wardrobe design that celebs basically wear whatever they please and the consequences of this aren’t too easy on the eyes.
Here we examine the sartorial choices of Ramazan TV's biggest stars.
Fahad Mustafa in Jeeto Pakistan
‘Fahad Bhai’ – as he is lovingly called by the huge audience that hopes that he will award them with motorcycles, cars and gold in the game show that he hosts on the ARY Network – is obviously quite the dandy. He’s fond of swaggering onto the stage and often referring to his longstanding atelier of choice, a ‘Cherrys House of Fashion’ located in Karachi’s PECHS area. He’ll also climb on top of cars and make sure that the camera has a good long look at his wardrobe. And while Fahad’s lean frame and boyish good looks allow him to get away with certain rather experimental designs, there have been times this year when his clothes have been a bit mindboggling.