The best collections you may have missed from the Hum Showcase
Whoever thought that a fashion event could be quite like this?
One had gotten quite accustomed to the ebb and flow of fashion content, the senses lulled to the point that one excused the run-of-the-mill as ‘market friendly’.
One had attuned the mind to search out the few promising spurts of design that served as the silver lining in umpteen humdrum lineups.
One had assumed that the rise of the high-street had lead designers to think ‘business’ and it was only natural that they should curb creativity in order to appease a mostly conventional clientele.
This was before Showcase took place.
With Rizwan Beyg playing show director and editing collections thoroughly and Diva Magazine’s editor Raheel Rao handpicking designers for the lineup, the three-day long event managed to put up a show where the fashion highs rarely subsided and one stellar collection followed the other.
It was all very efficient: the show started around 8pm and ended around an acceptable 10pm. The catwalk was fuss-free and effective. The media mileage was sufficient with major print and electronic media in full attendance and the media sponsor, Hum Network, at hand to film the event and air it out to its considerable audience.
One could say quite objectively that Showcase exemplified what local fashion events should ideally be like although they haven’t been managed to be this way in recent memory. And while, from the viewpoint of the fashion purist, one could sing about the fashion for ages, we’ll just make do with this long list of all the collections that bowled us over:
Bunto Kazmi
Bunto Kazmi is veritably the country’s most coveted bridal couturier but she has always cringed at the thought of bringing her designs out onto the catwalk.
Her painstakingly created, densely crafted apparel has always been created in single pieces according to bespoke requirements for her clients alone. It’s been eons since Bunto Apa chose to air out a complete show in the limelight. It’s a coup for Showcase that she chose this particular platform.