Where are Pakistan's YouTube stars?
A few weeks ago, I was part of a Twitter conversation which was based largely around a single question — where was the Pakistani version of AIB? For those who don’t know, AIB is an Indian comedy group famous for their sketch videos.
For children of the ’90s, AIB represents one of many ways in which Indian culture has seemed to catch up with and overtaken Pakistan’s. Whereas once our cricketers and comedians were both considered far superior, now there seems to be a severe dearth of talent in both this side of the border. In my opinion, however, the lack of a Pakistani AIB isn’t about a lack of talent as much as it is about a lack of conditions needed for such a phenomenon to exist.
Sketch comedy, particularly in the form of viral videos, witnessed an explosion around the world as the costs of production dropped rapidly. With phones as cameras, laptops as editing machines and websites as distribution platforms, the past decade or so saw all kinds of aspiring artists having an avenue to express themselves.