☰
In a sea of fashion pirates, designers turn to the law to stay afloat
Establishing and sustaining a business in the Pakistani fashion industry is a lot like survival of the fittest.
Your brand's image, consistency in delivering top-quality products and ultimate sartorial cred will help it thrive in the market. But how lucrative can the business be when originality is running low?
The world of knock-off fashion
Razzaq is one of the many retailers who profits from the piracy of lawn prints and remains unfazed by the ethically questionable nature of his business.
In the blistering heat of Karachi he slides open the shutters of his shop tucked away in one corner of the Aashiana Market at 4pm. His shop is stocked with folds of thick and fine quality fabric. With tasteful tailoring these fabrics will resemble any A-list designer lawn.