The HSY mansion – designer Hassan Shehryar Yasin’s headquarters in Karachi – is probably the most happening place in the city right now. As the new show director for the upcoming Lux Style Awards (LSA’s), Shero has big shoes to fill – or stilettos, so to speak, worn by PR maven Frieha Altaf for 15 long years.
He, of course, knows that he is expected to bring fresh energy to the show and the preparations are in full swing. All through the day – and night – laptops whirr within the mansion and a motley crew of industry specialists work out everything from logistics to stage design, script, performances, red carpet formats to celebrity styling. The stars drift in and out of the mansion and the list of guests is rumouredly so illustrious that Shero has had to arrange for extra security.
The designer, popularly known as fashion’s favorite showman, has only had little more than a month to put together a gala event but he says that he enjoys working under pressure.
“I function best when I am overwhelmed and excited,” he enthuses. “This year’s awards ceremony is going to be a celebration of all that the LSAs have stood for over the years. The LSAs are trendsetters and have been instrumental in creating legacies. We want to build it further.”
“I am not working alone. I have put together, what in my mind is, a dream team. I have experts on board who are dealing with different aspects of the show and our sole purpose is to make the LSA experience exceptional. There are so many nuances that need to be looked after; from how to run the show to how the stars will be taken care of. I have attended plenty of previous awards ceremonies and as a guest, I know precisely how I’d like to enjoy myself. We’re going to make sure that our star guests are comfortable and get treated right.”
How does he plan to put together a grand awards show when merely a few days before the LSAs, he will be showing a collection at the PFDC Sunsilk Fashion Week in Lahore and then, right after the LSAs, he will be participating in Hum Network’s Showcase fashion event in Karachi?
“I am a designer of 25 years and organising and multi-tasking is key to my profession,” he says. “PSFW was going to take place in February before it got delayed due to security issues. The collection has been completely ready for weeks now. Also, I signed on to Showcase before I became the show director for the LSAs. I had already started work on my collection and it’s more or less complete. For now, I can completely focus on the awards ceremony.”
“I have put together a dream team. I have experts on board who are dealing with different aspects of the show and our sole purpose is to make the LSA experience exceptional. I have attended plenty of awards ceremonies and I know precisely how I’d like to enjoy myself. We’re going to make sure that our star guests are comfortable and get treated right.”
Given the designer’s considerable clout with anybody who’s anybody in the industry, we can count on plenty of star power at the LSAs. “I can’t say too much right now because it’s too early,” says Shero.
Slated to take place later this month, here’s what he did tell us about the upcoming mega-event … and here’s what we guessed…
A red carpet before the red carpet!
“We’re rearranging the timings so that our guests join us for afternoon tea,” plans out Shero. “We’re planning out an elegant, relaxed soiree in an air-conditioned marquee where the nominees and other guests can come, dressed in their designer-wear, meeting and greeting each other and generally having a good time.”