With Coke's Food Fest debuting before Lahore Eat, are food fests Lahore's new battleground?
Lahore may have been gearing for Lahore Eat (set for Feb 10) but in a surprising twist — there's a new food festival happening a week before it!
Asad Sheikh of the popular Facebook group Foodies R US has teamed up with Coca-Cola for the Coca-Cola Food Festival 2017 — a festival that hopes to become the "Coke Studio of Food". Staying true to Coke's support for the local music industry, the Coke Food Fest will feature a bunch of exciting live acts, including Quadrum, Asim Azhar, SYMT, Amanat Ali, The Basement, Khumariyan and Overload. The event is taking place on February 3-5.
"It was my idea [to have a food festival] and we went to Coke. They became our sponsor and we decided to treat this as the Coke Studio of food," says Sheikh.
Foodies R Us started off as a Facebook group which caught a lot of attention and grew. According to Sheikh, "Foodies R us started off as a passion about three and a half years ago. I always liked to tell my where to go and what to eat and some friends pushed me to start this group."