It’s a week for shop openings, with Farah Talib Aziz (FTA) opening her first retail outlet near Mews in Karachi and Deepak Perwani setting up a grand appointment-only bridal studio. Both openings came with the usual hype and hoopla.
FTA, with her masses of regular clientele, hosted a tea where guests could drift through the designer’s latest luxury-wear. There were handworked tunics, velvet waistcoats and as expected, a whole lotta flower power!
Deepak Perwani, meanwhile, hosted a fashion presentation of his bridal designs, giving the media plenty of time to admire his classy new space, to take pictures with an installation of truck-arty DPhilosophy mannequins and gaze at the years and years of fashion history created by him, now framed on the walls. He then followed the evening up with a party that ran well into the night.
As Tariq Amin, flying in from Islamabad to work his magic on the models in the fashion show, quipped, “What’s the point of an event if there’s no ‘after’ to it?”
As one of the city’s most veteran designers, Deepak knows everybody who’s anybody and when he decides to crack open the bubbly, the entire fashion fraternity turns up in droves.
“A separate bridal studio was the need of the hour,” he explained. “Customers paying considerably for bridal designs want to meet the designer and discuss their particular requirements. We complete 25 years in the business in 2018 and this space was just the next step for me.”
The Deepak Perwani stores, in Karachi and Lahore, will continue to stock the designer’s prêt, evening formals and light off-the-rack wedding wear, bolstered by regular fashion week showcases.