What would a desi Santa Claus eat?
Tis’ the season to be jolly, but earlier this month when the Mall of America in Bloomington, Minnesota welcomed its first-ever black Santa Claus, the public reaction was a bit wonky.
By all accounts the kids and parents who came to the mall loved African-American Santa. One woman said that she had waited 25 years to see a Santa of colour. The mall — which first opened its doors 24 years ago — attracted people who drove in from neighbouring counties and cities so that their children could meet this diverse Santa aka Father Christmas aka St Nick.
However, the online reaction to MOA’s initiative was strikingly different. Keyboard warriors were outraged, insisting that Santa aka Father Christmas aka St Nicholas was Germanic and therefore ‘inherently white’.
In fact the real Saint Nicholas, as depicted in early Christian iconography, was a gaunt man with a dusky complexion. And he was born to Greek parents in the town of Myra in Greater Anatolia (present-day Turkey).
The chubby white man in a red and white costume of whom the commentators were thinking was invented by the Coca Cola Company. Thanks to a holiday ad campaign during the 1930s, this rosy-cheeked Santa who appeared in magazines, billboards, calendars, and store displays, embedded himself in the hearts and minds of America.