After his death, what will happen to Junaid Jamshed's fashion empire?
When Junaid Jamshed passed away on December 7, he left behind an extensive legacy: a wealth of music, an exhaustive and controversial history as an evangelist and a divided set of fans.
Some have been reminiscing about his music, others recalling his sermons and amidst all these conflicting eulogies, there are the aficionados who frequent his J. stores.
By no length of the imagination can the J. – Junaid Jamshed – entourage of outlets be considered the savviest contenders in the local high-street. Although the brand has a hold over good quality fabric it has lately showed a predilection for a mish-mash of multi-colors that isn’t always aesthetically pleasing.
And yet, there’s no denying J.’s growing strength. The brand, at present, has a whopping 100 stores, stocking unstitched women’s fabric, prêt for men, women and children, perfumes and a recently launched makeup range. According to the official website, 57 of these stores are scattered about the country while the rest are international standpoints, dotted about the U.S.A., the Middle East and even ‘down under’ in Melbourne, Australia.
In the clustered PR wars that perpetually rage through the high street, one often takes note of a Khaadi or a Sapphire spreading its wings, but in the meantime, J. has been expanding quietly and much more impressively than its competitors.