How useful are film festivals and conferences for Pakistani cinema, really?
Pakistan has found a new potential feather for its well-worn cap: film.
Progressing beyond the gujjars and voluptuous gyrating femme fatales of yore, our movies have become glossier, finer-tuned, revived. They have become, consequently, our latest claim-to-fame, our reason to celebrate and – let’s not forget – harbingers of our ‘soft image’ to the world, testifying that we’re really not just a gun-wielding, raving mad, terrorist nation.
That’s a relief, at least – one was getting tired of the hackneyed fashion that got perpetually showcased on international grounds as an indication that we were, in fact, quite normal.
In an effort to foster cinema’s newly renewed status, the past weekend was dedicated to two film-centric events: Focus PK in Karachi, the country’s first production and entertainment conference, and the first Pakistan Film Festival New York.