Has Pakistan's focus on fashion weeks cost us the support of our veterans?
Fashion weeks in Pakistan aren’t what they used to be. People who have witnessed the events through the years will attest to this.
The multi-starrer, highly publicised fashion week omnibus, which is supposed to steer the industry to new heights, has stumbled down the hackneyed route of the run-of-the-mill.
Creative, awe-inspiring fashion moments are few and far between as the clothes begin to look the same, silhouettes lack finesse and the sound of untidily stitched sequins falling on to the runway as models walk resonate with fashion’s fall.
It wasn’t always like this
In its initial stages, local fashion was defined by bona fide creativity. Spearheading fashion was a small milieu with a love for original design.
"Everybody seems to be in a rush now to earn profits," observes veteran Maheen Khan. "The market is dominated by customers who lack sophistication. They are willing to pay for pretty-but-generic clothing but true, cutting-edge fashion doesn’t appeal to them.
"In order to keep their businesses running, designers sometimes don’t have a choice. They don’t want to be left with unsold stock and so, they end up presenting clothes on the runway that are market-friendly, if not fashion forward."
"It’s why fashion weeks now resemble an Abida Parveen concert where all she’s singing is ‘Damadum Mast Qalandar’ instead of any of her beautiful ghazals!" observes Maheen.