James Bond endorses Indian paan masala, sends fans into shock

From "Bond, James Bond" to "Bahar, Pan Bahar", former 007 star Pierce Brosnan shows us "class never goes out of style" when endorsing an Indian paan masala product... except it does.

We're just as horrified as you. First reaction: This is a hoax, obviously Photoshopped. Second reaction: Nooo! His face is plastered over a newspaper, it's true! Third reaction: There's a video too! OMG!

While we try to get over this shocker of a lifetime (exaggerated, much?), we're thinking... what was he thinking?! And that's what all of India is wondering too as the the actor hit top trends across the border.

Die Another Day? No. Now.

Did you ask for James Bond? Sorry, it's Bahar, Pan Bahar.

Ah, now we know what he meant by, “I always enjoyed learning a new tongue.”

Don't forget muslimmatrimony.com!

Who agrees that this is more relatable?

YAAAAASSS! Payback!

On the roads, on the sidewalks, on the walls! He's been everywhere in Pakistan too!

Modi finally getting something right besides Shavasana (Corpse Pose).

Shake, shake, shake, shake, shake it!

Only the finest for Brosnan hand-picked from Himalayan plants and made with utmost care.

Our reaction, basically