9 people you'll meet at every exclusive fashion party, according to an insider
Most of us are well-acquainted with the fashion after-party — digitally, at least.
The fashion industry's after-parties may be ‘exclusive’ and ‘invite-only’ but they're also all over Instagram and Snapchat: the babes, the boys, the bright lights and the bubbly (environment, of course). Really, our tech-savvy social media consumers are all in the know about what goes on when celebs and stars get together to party.
Simmering just beneath life’s sedate, everyday routines, this is the unruly, throbbing ‘other’ side of Pakistan – quite the usual thing for the fashion set. But for the ordinary amongst us, these parties are curious, riveting affairs, replete with décor, costumery, decadence and the occasional scandal or two.
For the uninitiated, then, here’s a guide to the fashion after-party. You never know, you may find yourself at one soon.
Contrary to popular belief, invites are fairly easy to obtain. All you have to do is befriend an event sponsor, or flatter a big-shot (or even small-time) designer, clutch an i-Phone and join fashion’s burgeoning bloggerati or hey, just become friends with the venue’s electrician and you’ll be in!
And once you’re there, here are some of the people you’ll see:
1) The host
The host is a lively soul with a love for showing everyone a good time and enough moolah to keep the entertainment going through the night. A lot of times, the host may be a deep-pocketed businessman with the wherewithal to sponsor events, the hope to associate his or her brand with fashion’s glamour and a secret, unrequited desire dating back from teenage years to be featured on the social pages with the prettiest models. If the host has to throw a party to achieve all this, so be it.
At other times, the host is a fashion personality – designer, model, event organizer, stylist, for instance – who makes the mistake of organizing the soiree at his or her home. In such a case, the host’s joie de vivre wears out fairly quickly, replaced with a domestic desire to wipe table-tops, pick cigarette stubs off the floor and silently bemoan the breakage of the family crystal by the increasingly raucous guests.