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Are megastores the new way to shop in Pakistan? Sapphire thinks so
We’ve just embarked upon the era of the mega fashion store. In a mega mall. Opened with a mega launch, of course.
Case in point: the recent opening of Sapphire’s new outlet in Lahore’s colossal Emporium Mall. Launched merely one and a half year ago, Sapphire is certainly a local retail phenomenon.