Fashion gives back: Here's why the industry's philanthropic vein is important
There is a longstanding link that binds fashion and philanthropy. The former is a booming business that cashes in on glamour, media mileage and a prevalent urge to self-indulge. In contrast, the latter is borne from an altruistic desire to help others and work selflessly for genuine causes.
And when the two combine, socially significant issues get showcased on a dazzling, arresting platform. In an increasingly materialistic world, causes that may be relegated to the shadows are pushed forward into fashion’s limelight, creating greater awareness and often – ideally - motivating charitable desires amongst fashion’s many aficionados.
It’s been happening in the West for the longest time – Donna Karan creating a foundation that assists in caring for cancer patients, Tommy Hilfiger’s dedicated efforts towards autism research and product lines designed specifically in aid of particular causes. Internationally, fashion’s a money-minting force to reckon with and it believes in giving back.