Islamabad restaurants find their rivals in these home chefs
ISLAMABAD: The homemade food delivery business in the capital is really coming of age. With stories of restaurants being shut down for unhygienic kitchens and for using substandard ingredients, some women in Islamabad have taken matters into their own hands and have begun offering homemade food for delivery or takeout.
The first of these home-based enterprises is Pink Ivy, a dessert delivery and takeaway service based in Sector E-11. The owner, Fareeha Hassan Shamsi, says she opened shop because she could not find fresh and fluffy cupcakes anywhere in the city.
“Someone who is as crazy about sweets as I am will know that the cupcakes sold at bakeries are not really fresh because their texture is chewy and they are harder than they are supposed to be. It just speaks of the low quality ingredients they must be made with,” she said.
Ms Shamsi then set about making her own cupcakes and soon, they became popular with her friends and family. “I started experimenting with other desserts as well and everyone would say, ‘you could sell these’. So I thought, why not.”
Fareeha has now expanded the menu to include panna cotta desserts, flavoured breads, ice creams, mousse, cakes and, of course, cupcakes.