Can lawn be interesting? Ali Xeeshan shows us how
Now here’s a lawn campaign that immediately catches the eye: bright, audacious, offbeat but holding the promise of a three-piece suit that would make statements, turn heads.
Conceptualizing the initial look for his lawn, created in collaboration with WARDA, designer Ali Xeeshan had no famous actress signed on as the ‘face’ of his collection. He didn’t fly to scenic locales in Malaysia or Thailand for the shoot. What he did have was the vision to step away from conventional shackles and indulge in a bit of theatrical fun – one can usually count on Ali to do that.
Effervescent pops of color, geometrical shapes, an effusion of florals and unique arty necklines took a turn for the outlandish when they were molded into unwieldy puffed sleeves, a very voluminous multi-tiered skirt, large collars and unfathomable huge wraparound coats. A pale-faced, startlingly pretty Neha Rajput modeled for the shoot, the backdrop was a bright blue and the props included clusters of kettles, paintbrushes and a Buddha idol.